Vodafone wants people to make the most of now. To get out and live in the moment, not in the past, to do those things they’ve always wanted to do one day.
As a core element of an integrated campaign, we needed to create a digital experience that would deliver this brand message, as well as drive traffic to Vodafone Australia’s website.
Rather than tell people what the Vodafone brand stood for, we wanted to demonstrate it. We decided to create a website that would inspire and facilitate people, helping them to really make the most of every moment. To make the site truly engaging and sharable, we had to make the technology truly innovative, creating a rich experience that would get people talking.
